Positioning & brand ethos
Define your place in the market, the audience you matter to and the idea your brand stands for.
Services / Attention economics
Reputation. Branding. Consulting.
Attention. Authority. Advantage. Three connected disciplines for brands and public figures with more at stake.
Branding
Attention. Give the market a reason to care.
Identity & creative direction
Translate that position into a distinctive voice, visual identity and creative assets for your brand or public persona.
Packaging & market presence
Bring the brand into the buying experience with packaging and creative that work online and on the shelf.
Reputation
Authority. Build credibility that holds up to scrutiny.
Reputation management
Shape and strengthen how high-profile brands, founders and public figures are understood across search, media and public-facing channels.
Press & public profile
Develop your narrative and identify press opportunities that support your positioning, visibility and reputation.
Wikipedia
Assess eligibility, research independent sources and provide editorial support. Coverage and notability guide the work; publication remains an independent editorial decision.
Consulting
Advantage. Turn strategic direction into a plan for the market.
Quarterly consultancy
Founder-led counsel that sets commercial priorities, aligns brand and reputation, and gives your team a focused 90-day plan.
Go-to-market & launch planning
Connect positioning, offer, channels and launch logistics so your next move is ready for the real world.
Execution & retail connections
Align vetted performance marketing specialists with the strategy and connect retail logistics needs with referral partners, including US Merchants. From Shopify to shelf.
Strategy with the right people behind it.
leads the strategy and creative direction. For performance marketing, we bring in vetted, high-caliber specialists subcontracted to deliver against the plan. Partner execution is scoped around your goals.